New TV Advert, Jamaican Revival, Price Rise & Ginger Snap Ice Cream

Diageo’s Jeremiah Weed Root Brew is to appear in its first UK TV advert targeted at Scotland. The advertising campaign for the ginger drink will run for a month starting on November 1st. It will be focused on Scotland where the brand is proving popular. I tried a Root Brew recently and really enjoyed it. And in case you are wondering, I don't live in Scotland. (Source: Campaign Live)

In my last post I mentioned that the Great Lakes Brewing Company will be launching its Christmas Ale (complete with fresh ginger) on November 1st. I've just read on the Ohio Breweries Beer Blog that the brewery has joined forces with Mitchell's Homemade Ice Cream to create a Christmas Ale Ginger Snap ice cream. It contains the fresh ginger from the beer with extra organic ginger and homemade ginger snaps. Sounds like ginger heaven.

The ginger revival continues in Jamaica, according to the Jamaica Observer. Once grown in many parishes all over the island, ginger is now grown principally in the parish of Manchester. Research is being carried out by the locally based Christiana Potato Growers Co-operative (I don't know why either) which has been responsible for distributing 35,000 pieces of disease-free ginger of the Jamaica Blue and Jamaica Yellow varieties to selected co-operative members. The importance of the revival can be seen by the fact that Jamaica imports 70% of all that it consumes.

allAfrica reports that this week President Jakaya Mrisho Kikwete of Tanzania has been on a working tour of the Kilimanjaro Region where he launched a ginger industry in Same District. Ginger has been produced in Same for about fifteen years but has been hampered by a lack of investment. Private sector investment is now becoming available which will allow reliable production for both domestic consumption and export to Kenya, Germany and the Netherlands. The President's visit should really be called a re-launch of the ginger industry.

Much Tanzanian ginger production is organic but because it cannot be certified as such, it is classed as non-organic. It is said that the reason it is grown organically is because farmers cannot afford any agricultural inputs like pesticides.

Autumn in the US generally means pumpkin beers and ales from American brewers. But not for Bison Organic Beer from Berkeley in California. For this brewery it is the welcome return of Organic Gingerbread Ale. Another one I'll never be able to taste. (Source: CraftBeer)

It is a good time to be a ginger farmer in the Nepalese district of Ilam, according to República. A year ago ginger fetched Rs 5 per kg. Today you can expect Rs 35 per kg, a 600 percent increase. And some traders are predicting that the price could rise further next month, possibly reaching Rs 45 to Rs 50 per kg. It seems that the reason for the increase is low production in some northern Indian states. But there is a downside to this news - Nepalese shoppers are having to pay more.

It is not unusual for Indian farmers to take out bank loans to enable them to grow ginger. But what happens when farmers are unable to repay the loans? The State Bank of India decided that it would sell the ginger at auction now. The farmers went to the Kerala High Court and argued successfully that the ginger would command a better price if sold during the peak ginger season next March. The ginger is now being held in state warehouses. (Source: The Times of India)